Overview

FMCG companies move fast-moving goods through distributors and retailers at scale. Gaptix captures orders, onboards channel partners, shares schemes and tracks dispatch on WhatsApp — speeding trade ordering, communicating schemes and keeping the distribution network supplied and aligned.

Use Cases

WhatsApp use cases for FMCG

Every step from discovery to repeat purchase — automated on the channel your customers check most.

Order taking

Take distributor and retailer orders.

Product & scheme info

Share products, schemes and price lists.

Channel onboarding

Onboard distributors and retailers.

Order & dispatch tracking

Share order and dispatch status.

Scheme & offer broadcasts

Broadcast schemes and trade offers.

Credit & payments

Share credit terms and collect payments.

Field-sales support

Support field-sales order capture.

Reorders & analytics

Enable reorders and share order trends.

The Platform

Everything Gaptix gives your FMCG business

One platform to run marketing, sales and support for fmcg on WhatsApp.

AI Agents

Trained on your catalogue and policies to answer, recommend and sell 24/7.

WhatsApp Catalogue

Showcase products with images, prices and variants right inside chat.

Broadcasts & Campaigns

Segment customers and send offers, launches and reminders that get seen.

Shared Team Inbox

Your team and AI collaborate on one inbox with full context.

Payments & Checkout

Accept UPI, cards, netbanking, EMI and COD with secure links.

CRM & Leads

Capture, tag and nurture every customer automatically.

Chatbot Flows

Design multi-step journeys with conditions, delays and actions.

Analytics

Track opens, replies, conversions and revenue by campaign.

In Action

See it in a real conversation

This is how a fmcg customer goes from question to checkout — automatically, in seconds.

10xhigher open rates than email

24/7instant AI responses

3xfaster response & resolution

↑more conversions & repeat orders

Gaptix AI online

I'm a retailer — what's the current scheme on your beverages?

This month, buy 10 cases get 1 free on beverages, plus 2% early-payment discount. Want the full price list and to place an order? I'll route it to your distributor.

Yes, order 20 cases.

Great 📦 20 cases + 2 free routed to your distributor with dispatch timeline. Payment/credit terms shared. I'll track dispatch and remind you of new schemes — reorder anytime here!

FAQ

FMCG on WhatsApp — questions answered

Can it take trade orders?

Yes, it takes distributor and retailer orders and routes them with dispatch tracking.

Does it communicate schemes?

Yes, it broadcasts schemes and trade offers to the channel.

Can it onboard channel partners?

Yes, it onboards distributors and retailers and supports field sales.

Ready to grow your FMCG business on WhatsApp?

Launch AI-powered selling, automation and support with Gaptix — no code required.

Book a demo

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FMCG on WhatsApp