Overview

Cosmetics brands sell makeup where shade matching and trends drive sales. Gaptix helps match shades, takes orders, promotes launches and drives loyalty on WhatsApp — increasing direct sales, reducing wrong-shade returns and building a loyal, repeat customer base.

Use Cases

WhatsApp use cases for Cosmetics

Every step from discovery to repeat purchase — automated on the channel your customers check most.

Catalogue & discovery

Share products, shades and swatches.

Order taking

Take orders with shade selection.

New launches & drops

Announce launches and trending shades.

Personalised recommendations

Match shades and recommend looks.

Payments & checkout

Collect payment with secure checkout.

Order & delivery updates

Share order and delivery updates.

Loyalty & VIP

Reward loyalty and replenishment.

Reviews & referrals

Collect reviews and referrals.

The Platform

Everything Gaptix gives your Cosmetics business

One platform to run marketing, sales and support for cosmetics on WhatsApp.

AI Agents

Trained on your catalogue and policies to answer, recommend and sell 24/7.

WhatsApp Catalogue

Showcase products with images, prices and variants right inside chat.

Broadcasts & Campaigns

Segment customers and send offers, launches and reminders that get seen.

Shared Team Inbox

Your team and AI collaborate on one inbox with full context.

Payments & Checkout

Accept UPI, cards, netbanking, EMI and COD with secure links.

CRM & Leads

Capture, tag and nurture every customer automatically.

Chatbot Flows

Design multi-step journeys with conditions, delays and actions.

Analytics

Track opens, replies, conversions and revenue by campaign.

In Action

See it in a real conversation

This is how a cosmetics customer goes from question to checkout — automatically, in seconds.

10xhigher open rates than email

24/7instant AI responses

3xfaster response & resolution

↑more conversions & repeat orders

Gaptix AI online

I need a foundation but I'm not sure of my shade.

Let's find your perfect match! 💄 Could you tell me your skin tone (fair/medium/deep) and undertone (warm/cool/neutral), or share a well-lit selfie? I'll recommend the right shade and finish.

Medium, warm undertone.

Perfect 🎨 For medium skin with warm undertones, shade 'Golden Beige' in our matte foundation is ideal (₹1,299). Here's a swatch. If it's slightly off, easy exchange applies. Secure checkout sent — you'll glow!

FAQ